Posts Tagged ‘golf’

Traveas update

Friday, September 16th, 2011

Hi all Traveas friends!

First of all, sorry for the lack of activity on the blog lately. It has nothing to do with lazyness nor inactivity in our business. On the contrary, we´ve kept ourselves quite busy. In fact, so busy that the daily operations have eaten up all our time. Motto: Business first, then blog about it :-)

Anyhow, this will therefore be an attempt to summarize the past months:

First of all, we´ve now successfully launched the Email Composer service for our first travel clients. If you´ve missed out on how it works, check out this clip:

bookings-enriched-youtube-clip1

Thereafter we´ve applied our tehnology on new industries, opening up a whole new market for Traveas. For instance, we´ve succesfully launched a tailored Email Composer version for the Swedish Golf Association, that handles all bookings of tee off times, for every golf club in Sweden (more than 500 clubs).

This means that all Swedish golfers, including the other fellow players in a ball, get an enriched email confirmation about their booking. In short, besides facts about their tee off time, handicap status, they also get local and relevant information. To mention a few examples:

- Weather forecast

- Special offers on golf balls, clubs, clothing etc

- Golf trips

- Green fee guests will get a map with directions to get there

Wanna see how it looks? Check this out:

traveas-sgf-bekfraftelsemail

Traveas have suddenly, over night, become the biggest and by far most precise golf media in Sweden. We send approx 10 million emails to active golfers during 2011. I´ll get back further on with more details about this new golf media.

Further on, in the aftermath of us now being somewhat of a media company, we sell advertising space. Looking back on the portfolio of brands we´ve attracted as advertisers and sponsors, we´re really proud :-) For the travel media we see leading players within ground transportations, hotels, exchange institutions, banks, insurance etc.

For our golf media we´ve seen leading companies within all golf associated brands, as well as banks, cars, watches etc.

I´ll settle for this for now, but I will return within shortly with more information, fun deals and stories to be told from inside the Traveas team :-)

Cheers!

/ Jack

A brand new media channel is born

Thursday, February 3rd, 2011

A while ago we presented some very special and for us groundbreaking news, our agreement with the Swedish Golf Associtiation (SGF).

SGF is the central organization behind all official golf clubs and golfers in Sweden, approx 500 golf clubs and half a million active golf players.

Each time a golfer books a start time for a round of golf, or is a part of a booking that someone else does, a booking confirmation is sent to the golfer via email.

From this year (2011) and forward, these email confirmations will look different. Instead of just being facts about a start time, printed in plain text, the email sendouts will be enriched, using our platform Email Composer.

Email composer will not only send out a nicely designed html-version of the confirmation, it will also contain lots of other local information, relevant to a golfer. Examples of information that Traveas will enriche the email with is:

  • A map and directions to the golfcourse
  • Tips of places to eat at or stay over night
  • Great offers for golf equipment, such as golf balls, shoes, clubs etc

Just to mention a few things.

sgf-m-karta

During 2011 approximately 15 000 0000 transaction emails of such kind will be sent, all based on the unique information of:

  • Who´s playing
  • When he´s playing
  • Where he´s playing

This makes us become the largest and most accurate golf media in Sweden. The email sendouts are planned to be launched as the golf season 2011 kicks of later on this spring.

For more information about the cooperation, please check our Press room here:

Cheers!

/ Jack