We´ve had some extremely intense, but also very exciting last couple of weeks, so in a couple of blog posts I will try to recap what we´ve gone through.

First out: Traveas goes public!

As a result of an extraordinary demand for our service on the international market, we decided to increase the growth of the company even more a couple of months ago. That is of course great fun indeed, but also a challenge. Growth costs money and to finance such growth we needed to raise more money.

We have reviewed many different ways of financing growth earlier, everything from business angels to VC Players and all in between. But one strategy that we reviewed for the first time was to go public. We haven’t really thought that much on such a strategy earlier, but once we started to look into it we realized that there are many advantages to us besides the possibility to raise money.

Firstly, we can now attract many more potential investors. Hundreds of persons instead of just a couple of them or maybe one major player.

Secondly and probably the most important one, we now becomes a fully transparent company with open information about us in loads of different objective and third party places. One of the key places for such information is of course AktieTorget, the leading marketplace for smallcaps in Sweden. For us as a smaller player on the international market such a marketplace of course is a very important variable when talking to major and world wide represented agencies and networks. They can now get a good and objective picture about us as a company and our financial situation.

Our stock will be listed at AktieTorget from the 26th of June 2009. For more information about the round of financing we just closed, check out our Investor relations page.

Cheers!